For immediate release
Melbourne 28 July, 2011
Adorn Mineral Cosmetics has released a ground breaking fully integrated Virtual Colour Matching Service into its online shop. Extending on from their commitment to provide online cosmetic services for women and cater to their demanding lives, Adorn’s Virtual Colour Matching Service is meeting the demand for online retail in personal care products. Their belief is that geographic location should not be a barrier to quality beauty services.
With a drive for innovation, Adorn Mineral Cosmetics wanted to combat the typical complaints that many women have about purchasing cosmetics; inexperienced staff, insufficient time, bad in store lighting and a disparate approach to customer satisfaction. By offering their Virtual Colour Matching Service they are keen to build confidence in online cosmetics purchases.
Using revolutionary technology, customers upload a photo of themselves and request specific products to be colour matched to. This is more advanced than other cosmetic sites who merely ask online shoppers to choose their closest complexion match from range of different stock images.
Once Adorn customers have been matched, the products and shades are saved in their customer profile where they can order from directly. Customers are encouraged to build up their own online cosmetics store that is fully customised to their needs particularly as the seasons change.
“We wanted to go beyond the conventional ways of online colour matching and steer away from comparing the customer to a ‘similar’ complexion. Instead, we match you to YOU. “Says Adorn owner and founder, Briony Kennedy. “It’s about providing a high value beauty service for a busy lifestyle.”
Adorn Mineral Cosmetics is an Australian made and grown pure mineral cosmetics company based in Melbourne. Their celebrity devotees include Channel 9 health and lifestyle experts, Joanna McMillan and Amelia Burton, entertainer Tottie Goldsmith and singer, Candice Alley.
Jaquelyn Muller, Marketing and Communications Manager
0402 276 173